Why Branding Is Important? | Branding | ThePreffix
When you think about McDonald’s, burger king and In-N-Out, what comes to your mind?
Hamburgers, right? That’s Branding.
Branding is important. Every company dreams to have a brand like Pepsi, McDonald’s. If you can have one of those brands, You’ve created a multi-billion dollar company. When you want to get a credit card, you don’t Google, “hmm, what kind of credit card should I get? Or, who should I get a credit card from? You already know you can go to your bank and get a visa card, or you can ask someone from American express credit card, whether you go Americanexpress.com or you hit up your local bank. That’s Branding.
You see, the power of Branding is all about anchoring yourself into a specific term. American express and Visa have anchored themselves into the credit card market. If you look at Kleenex Tissues, when people are talking about tissues, a lot of times they’re thinking about Kleenex. It’s so effective, their brand is so powerful, that most people don’t even say, “hey, I need a tissue,” they’re like, “hey, can I have a Kleenex?”. It’s how you anchored yourself into a specific term or feeling or emotion, and that’s what you want to convey with your business. It’s not just about getting traffic from Google or social media, it’s all about connecting your name or your company name with a specific service.
Always protect your brand because in the long run, that’s what will create a bigger company. If Warren buffet tells you that branding is really important and you should focus on that more than the dollars that you could make in the short run, than that should be enough for you to go out and try to build an amazing and a big brand.
Now, if you want to measure how big your brand is, go to google.com/trends and type in your company name. If Google doesn’t show anything, that means your brand’s really small. If they are starting to show some results, and it will be in a graph format, you can see if it’s flat, if it’s climbing or declining. That will tell you how good you’re doing from a brand perspective. Your goal should be to get that graphs to continually climb up and to the right. That means your brand is continually rising.